APRE NYC

APRE NYC is a luxury jewelry campaign focused on intimacy, craftsmanship, and refined minimalism.
This series captures fine jewelry through close, intentional framing — highlighting texture, skin tone, and the natural movement of light across gold and stone. Soft natural light and controlled studio environments create a balance between editorial elegance and commercial precision.
The imagery emphasizes subtle storytelling: hands brushing against sheer fabric, ocean backdrops, and close-up portraiture that centers the jewelry as both adornment and emotional detail. The goal was to create campaign visuals that feel modern, elevated, and timeless
Photographed by David Donofrio, NYC-based fashion and commercial photographer specializing in cinematic brand imagery.